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MLA's First "Excellence in Marketing" Award Winner

The first winner of the Maryland Library Association's new “Excellence in Marketing” award is the Harford County Public Library for their “Come In, We're Awesome” marketing campaign.  The winning submission was one of 32 vying for the award from 13 different public and academic libraries.  Judging for the award took place in early March by a panel of five volunteers.

The first winner of the Maryland Library Association's new “Excellence in Marketing” award is the Harford County Public Library for their “Come In, We're Awesome” marketing campaign.  The winning submission was one of 32 vying for the award from 13 different public and academic libraries.  Judging for the award took place in early March by a panel of five volunteers.

 

“Come In, We're Awesome,” was a marketing campaign to the citizens of Harford County to make them aware of all of the services and products that the library offers and to encourage them to come to the library.  The campaign included an annual report, tote bags, advertising, mobile-device chargers and a wrap on the library's delivery truck.

 

According to Margaret Carty, Executive Director at the Maryland Library Association, the purpose of MLA's Excellence in Marketing award is to recognize the talent of communications and marketing personnel within Maryland libraries and to share ideas, learn from peers and validate the importance of library marketing.

 

 “We were thrilled with the number of submissions we got for the award since this is our first year offering it,” she said.  “And the quality of work showcased through the award should be an encouragement to all of our member libraries.”

 

Any Maryland library system is eligible to participate in the competition and may submit up to three print or digital entries for the award.

 

Five judges from around the state with a background in marketing and/or design gathered in person to look at the submissions and used a scoring rubric for each submission based on four major criteria:  product originality; measureable results; quality of the campaign; and campaign design.  Additional points were given for the following categories:  audience appeal; presentation of information in a clear and informative way; attractive appearance; appropriateness of design/graphics/photos; and uniqueness of format.

 

The award judges were Marie Rau, Special Events Coordinator with the Maryland Chamber of Commerce; Chris Daley, owner of Whirlaway Agency in Baltimore; Andrea Lewis, Program Officer, Maryland Center for the Book, Maryland Humanities; Tim Young, graphic artist and children's book author and illustrator; and Vincent Moulden, President, Public Relations Society of America, Chesapeake Chapter.

 

The Harford County Public Library will receive a one-year organizational membership to MLA.  All 32 award submissions will be on display at the annual MLA/Delaware Library Association joint conference in Cambridge, Md., May 1 -3. This will be an opportunity for library marketing professionals from around the state to be recognized for their contributions to Maryland libraries.

 

For more information about the Maryland Library Association and the Excellence in Marketing award, visit the MLA website at mdlib.org.

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