The Marketing and Membership Committee

Public Relations Toolkit Table of Contents

Message Development

• Key Points (Bonk, pp. 37-38)
• Focus and Content (Reed, p. 5)

Press Releases

• MLA Guidelines for Maryland Library Association Press Releases
• Sample MLA Designed Press Release
• Gale Free Resources - Marketing for Libraries
• Anatomy of a Press Release
• Public Relations and Press Releases

News/Media Know How

• It's Never Too Early - example of website with media ready material
• Press Briefings Checklist (Bonk, p. 180)
• Choosing the Right Form (Bonk, p. 64)

Press Kits

• Purpose/Components (Wolfe, pp. 86-88)
• Checklist (Bonk, p. 179)

News Conference

• Tips for Holding News Conferences (Wolfe, pp. 85-86)
• Calling Live News Conferences (Bonk, pp.91-95)
• Tips for Successful Television Appearances (Reed, p. 45-48)

Email

• 7 Tips for Responsible, Direct Email Marketing
• 7 Tips for Successful Email Marketing
• Checklist for Effective Email

Interviews

• Interview Checklist (Bonk, p. 183)
• Gates Foundation Tips for Successful Interviews

Media Management

• When A Media Crisis Occurs (Bonk, p. 147)
• Responding to Media Inquiries and Developing a Relationship with the Media (Wolfe, pp. 76-79)

Public Service Announcements

• PSA Steps (Bonk, pp.142-144)
• Basic Checklist (Reed, pp. 48-49)

Free Publicity

• How to Use the Internet for Free Publicity
• Library Staff Members as Community Volunteers and Staff Application for Community Involvement (Wolfe, pp. 122-125)
• MLA Guidelines on Publicizing your Program

Newsletters

• Newsletter Decisions (Wolfe, pp. 56-60)
• Key Points (Reed, pp. 26-27)

Annual Reports

• Basics (Reed, p. 74)
• Components and Dissemination (Wolfe, pp. 64-66)
• Quick Checklist for Annual Reports

Letters and Op-Ed Columns

• Tips to Keep in Mind When Writing (Bonk, pp. 106-107)
• Sample Letter to the Editor (Reed, p. 40)

Exhibits and Displays as a PR Tool

• Evaluating Display Space and Sample Application Form (Wolfe pp. 163-165)
• ALA @yourlibrary PR Materials

Bibliography of Print Resources

Last updated 25 June 2007.