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The Membership and Marketing Committee

Public Relations Toolkit

For some time, librarians involved in MLA have wanted to utilize a source that would give guidelines for dealing with a variety of aspects of public relations. Interest ranged in topics as diverse as handling requests for interviews with the media to writing effective press releases. This interactive toolkit is the attempt to meet these needs.

The toolkit exists of a series of web site links as well as scanned pages from reference sources in the field. Permission has been granted by two of the publishers of the printed sources to have the pages included scanned into the toolkit and available for use by our members. References to the third title (by Kathy Bonk) are useful if the book itself is borrowed from the MLA library; permission for use on the web site was not granted by the publisher. Web site links point to material that has been posted on the WWW by a variety of institutions. In some cases, the web sites will actually offer materials that can be downloaded for free and used as templates. Some links offer advice and sample documents. The work of pulling together the materials and the creation of the toolkit is the work of the Marketing Committee of the Maryland Library Association.

The three books that are used in the toolkit have been purchased by the Maryland Library Association Headquarters Office. Each of these books is available for checkout to MLA members for institutional use. The books must be signed out and returned in person to the MLA Office. These books are included in the Bibliography of Titles that can be found at the end of the PR toolkit. For information on borrowing these titles, please contact Margaret Carty at 410.947.5090, or email at

Every attempt has been made to keep website links updated. If you find a link that no longer works, please contact the Maryland Library Association Office at

Marketing Committee
Maryland Library Association

PR Toolkit Table of Contents

Last updated 26 June 2013.